A B O U T

PRop is a communications and advisory firm specializing in media relations, investor relations, events, partnerships, branding, and strategic visibility.

The name PRop reflects a defining experience held by the power of a propeller. Wether on sea or in the air, without propulsion, even the most capable system remains static. Our team’s experience in the ocean and in the sky became the foundation for how the firm views communications. Momentum is rarely accidental. It is created through clarity, positioning, timing, adaptability, and the ability to continue moving forward even when the path is still unfolding.

As an affiliate of The Maeson Group, PRop operates at the intersection of communications, culture, business development, and strategic relationships. The firm works across fashion, hospitality, wellness, arts, entertainment, consumer brands, investor-facing businesses, and founder-led ventures.

PRop’s work spans media relations, investor communications, events, partnerships, influencer engagement, artist management, and brand positioning, all designed to help clients build visibility with greater intention and long-term resonance.

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Media Relations

Media Relations

  • Press strategy and narrative positioning
  • Media list development across industries, verticals, and geographies
  • Proactive pitching, reactive media handling, and story placement
  • Feature profiles, interviews, and contributed articles (op-eds, bylines)
  • Product launches, brand announcements, and milestone-driven press moments
  • Executive visibility and thought leadership development
  • Awards submissions and editorial calendar alignment
  • Media partnerships and strategic collaborations
  • Press previews, media days, and coordinated outreach moments
  • Interview coordination, briefing documents, and talking points
  • Media training and message refinement
  • Crisis communications and reputation management support
  • Ongoing press office function and journalist relationship management
  • Monitoring, coverage tracking, and reporting

Strategic Partnerships

Strategic Partnerships

  • Brand partnership strategy designed to expand visibility, credibility, and reach
  • Identification and outreach to aligned brands, businesses, and organizations
  • Celebrity, athlete, creator, artist, and tastemaker alignments
  • Sponsorship development and partnership package creation
  • Co-branded campaigns, product collaborations, and promotional opportunities
  • Hospitality, retail, media, and cultural partnerships that introduce brands to new audiences
  • Charitable and community partnerships that strengthen brand purpose and engagement
  • Event partnerships, experiential activations, and integrated brand moments
  • Cross-industry collaborations that connect complementary audiences and business goals
  • Partner negotiations, activation planning, and relationship management from introduction through execution

Event Planning

Event Planning

  • Launch events and brand activations
  • Private dinners and VIP experiences
  • Red carpets and media-facing moments
  • Panels, talks, and conferences
  • Experiential and immersive concepts
  • Guest list curation and audience strategy
  • On-site production, run-of-show, and media coordination
  • Strategic partnerships to extend reach and impact

Influencer Relations

Influencer Relations

  • Influencer identification and vetting across tiers
  • Strategic partnerships and ambassador programs
  • Gifting and seeding campaigns
  • Surprise and delight activations
  • Campaign concepting and execution oversight
  • Talent negotiation and relationship management
  • Integration with media and event moments

Artist Management

Artist Management

  • Career positioning and narrative development
  • Brand and partnership alignment
  • Media and press opportunities
  • Exhibition, appearance, and booking coordination
  • Contract negotiation support
  • Long-term growth strategy and market positioning
  • Cross-industry introductions and collaborations

Branding

Branding

  • Brand positioning and narrative
  • Voice, tone, and messaging frameworks
  • Visual direction and aesthetic alignment
  • Naming and tagline development
  • Foundational brand storytelling
  • Alignment across press, partnerships, and public presence

C O - F O U N D E D B Y

P A M E L A V A L E R I O

Pamela Valerio is the Co-Founder of PRop Publicity, a communications and strategic visibility firm affiliated with The Maeson Group. With more than 15 years of experience across public relations, media relations, marketing, events, hospitality, entertainment, film and television, conferences, product launches, consumer brands, sports, technology, and lifestyle sectors, Pamela has built a career helping people, brands, products, places, stories, and ideas find their audience.

Known for her ability to translate ideas into compelling narratives, Pamela helps brands, founders, executives, artists, and consumer-facing businesses build visibility with intention. Her work spans media relations, thought leadership, product launches, influencer and celebrity alignment, experiential marketing, crisis and reputation support, strategic partnerships, and public-facing campaigns designed to create meaningful momentum.

Before co-founding PRop, Pamela held communications, marketing, agency, corporate, hospitality, and experiential roles across North America. This background gave her a rare ability to understand not only how to shape a story, but how to create the conditions around it: the room, the relationships, the timing, the audience, the media angle, and the opportunity.

At PRop, Pamela leads the agency’s communications strategy and client work, bringing together creativity, precision, persistence, and a deep understanding of how visibility is built in today’s media landscape. Her philosophy is rooted in possibility, resilience, and momentum; the belief that with the right attitude, discipline, creativity, and perseverance, there is almost always a way to find the door, build the relationship, shape the story, and move an idea forward.

L E A D E R S H I P

  • Lexie is a seasoned communications and advertising professional who brings a powerful blend of media buying, advertising strategy, and public relations expertise to her role as Director at PRop Publicity. With extensive experience planning and executing paid media campaigns, negotiating advertising placements, and optimizing spend for maximum reach and engagement, Lexie has a sharp understanding of how paid, earned and owned media channels intersect and how to leverage them together to amplify brand stories and drive real impact.

    At PRop, Lexie leads integrated campaigns that combine traditional PR, digital advertising, and media buying, helping clients expand their reach, boost brand awareness, and convert visibility into growth. She works closely with clients to craft narrative-driven campaigns that secure media placements while ensuring those placements are strengthened through strategic ad spend and amplification. This creates a cohesive ecosystem where every piece of coverage is maximized.

    Her background in advertising gives her a unique advantage. She understands how to secure coverage and build buzz, and she also knows how to target the right audiences, measure performance, evaluate KPIs, and optimize campaigns over time. This data and strategy driven mindset allows her to align PR efforts with business goals, ensuring that publicity is not only about visibility but also about measurable results.

    As Director, Lexie oversees major client campaigns from conception through execution, guiding media buying, advertising strategy, and PR integration. She brings a collaborative leadership style to the PRop team, building cross-disciplinary workflows, coordinating media and advertising partners, and ensuring every campaign runs smoothly and delivers against client objectives.

    Lexie believes that modern PR thrives when earned media, paid advertising, and brand storytelling work together.

  • Ethan is a Partner of PRop and Partner of PRop Affiliate, The Maeson Group, where he leads business development, client engagement, and sourcing for the Maeson Group, through his experience which ranges from capital raising and introduction for funds, direct companies, and research products to talent recruiting. Before co-founding Maeson, Ethan founded ESK Management, which was an outsourced business development and relationship management firm helping investment management companies, broker-dealers, and product and service providers to augment their existing sales and marketing efforts. In addition, ESK provided recruiting services and capital raising resources. Prior to founding ESK, Ethan was a Managing Director at Bear Stearns, where he covered emerging and established fundamental long/short equity hedge funds. He began his career in the Private Client Services group at Lehman Brothers. Ethan is a graduate of the University of Michigan and is Series 7, 66, and 63 licensed.

  • Ryan is a Partner of PRop Affiliate, The Maeson Group, where he leads business development and distribution for the Maeson Group, leveraging his experience which ranges from capital raising and business development to accounting and operations. Prior to co-founding Maeson, Ryan helped build and consult for a number of successful firms and funds at various stages of development. He was previously a Vice President in the Capital Services Group at Credit Suisse Securities, where he worked with over one hundred hedge fund firms to advise and assist in their business development and capital raising efforts. Prior to Credit Suisse, Ryan was a Senior Analyst at Concord Management, a family office, where he sourced investment opportunities and performed investment research and due diligence on hedge funds, private equity funds, and other investment vehicles. Prior to his work at Concord, Ryan was the Controller for Forester Capital. Ryan is a CPA and began his career at PwC. He is a graduate of Franklin & Marshall College and is Series 7, 65, and 63 licensed.

  • Austin is a Partner of PRop Affiliate, The Maeson Group, where he oversees the day-to-day operations and manages the sales and distribution efforts of the Maeson Group. Austin started his first company in 2001 and has since worked with a number of companies to create growth through direct sales and distribution, business development, and strategic partnerships. Prior to co-founding Maeson, he was the director of Sales and Business Development at Caissa, a multi-asset class exposure aggregation service for institutional investors, where he built and led the sales and business development teams. Prior to Caissa, Austin was the Director of Sales and Strategic Alliances for Pingtone Communications where he created and executed the firm’s sales strategy and helped facilitate its sale to Fusion Telecom in 2015. Austin has also held positions as a West Coast Director of Sales at Conde Nast, and as a Sales Executive at New York Life. He graduated from Southern Methodist University and American University's Kogod School of Business and holds Series 7 and Series 66 licenses.

  • Aaron is a Partner of PRop Affiliate, The Maeson Group, where he runs the operations of Maeson which include distribution, syndicate efforts, client onboarding, and client servicing. Prior to joining Maeson, he was the Director of Manager Research at Old City Investment Partners, a firm focused on identifying high-quality alternative investment sponsors, family offices, and institutional investors. There, he managed alternative investment due diligence, client relationships, and certain of the firm's syndication efforts. In addition, Aaron previously worked as an Operations Analyst for a commodity trading fund. He graduated from Muhlenberg College; has held the Chartered Alternative Investment Analyst designation, and is Series 7 and 63 licensed.

W H O W E W O R K W I T H

Film, Entertainment & Arts

Artists, Talent & Creative Management

Lifestyle, Fashion & Beauty

Consumer Products and Services

Luxury Hospitality & Travel

Food & Beverage

Wellness, Health & Fitness

Real Estate, Architecture & Design

Corporate B2B Consultancies

C-Suite Thought Leadership & Executive Visibility

Philanthropy, Non-Profit & Impact Organizations