Our Leadership Team
Pamela Valerio
Pamela Valerio is a communications strategist and experiential PR leader shaping narratives, elevating brands, and engineering moments that earn lasting visibility. As Co-Founder of PRop Publicity, an affiliate of The Maeson Group, she blends deep public relations expertise with a sharp understanding of cultural influence, helping brands, founders, and creators accelerate their momentum across North America.
Known for her ability to transform ideas into coverage and experiences into meaningful engagement, Pamela specializes in media relations, high-touch event management, thought leadership development, influencer and celebrity alignment, and brand storytelling. She has spent her career working at the intersection of lifestyle, hospitality, wellness, design, entertainment, consumer goods, and executive visibility, including C suite and B2B thought leadership programs that position founders and leaders as trusted industry voices.
Pamela’s approach is rooted in both creativity and precision. She is recognized for her strength in securing top-tier media coverage, architecting signature events and experiential programs, and developing integrated PR strategies that connect clients with the right journalists, tastemakers, partners, paid opportunities and supporters. Her work spans product launches, executive profiling, experiential activations, red carpets, brand collaborations, and large-scale cultural moments, always with an emphasis on impact, clarity, and measurable results.
As Co-Founder, Pamela oversees PRop’s growing team and guides the strategic direction of client work across all service areas. She ensures a high standard of excellence across media relations, events, partnerships, and executive visibility while leading the team through every phase of brand growth.
Driven by a belief that momentum is engineered, Pamela ensures every touchpoint, whether a press story, event experience, or partnership opportunity, propels clients forward with intention, credibility, and cultural resonance. Under her direction, PRop delivers integrated publicity strategies that blend creativity, precision, and meaningful business outcomes.
Co-Founder
Lexie Rolih
Lexie Rolih is a seasoned communications and advertising professional who brings a powerful blend of media buying, advertising strategy, and public relations expertise to her role as Director at PRop Publicity. With extensive experience planning and executing paid media campaigns, negotiating advertising placements, and optimizing spend for maximum reach and engagement, Lexie has a sharp understanding of how paid, earned and owned media channels intersect and how to leverage them together to amplify brand stories and drive real impact.
At PRop, Lexie leads integrated campaigns that combine traditional PR, digital advertising, and media buying, helping clients expand their reach, boost brand awareness, and convert visibility into growth. She works closely with clients to craft narrative-driven campaigns that secure media placements while ensuring those placements are strengthened through strategic ad spend and amplification. This creates a cohesive ecosystem where every piece of coverage is maximized.
Her background in advertising gives her a unique advantage. She understands how to secure coverage and build buzz, and she also knows how to target the right audiences, measure performance, evaluate KPIs, and optimize campaigns over time. This data and strategy driven mindset allows her to align PR efforts with business goals, ensuring that publicity is not only about visibility but also about measurable results.
As Director, Lexie oversees major client campaigns from conception through execution, guiding media buying, advertising strategy, and PR integration. She brings a collaborative leadership style to the PRop team, building cross-disciplinary workflows, coordinating media and advertising partners, and ensuring every campaign runs smoothly and delivers against client objectives.
Lexie believes that modern PR thrives when earned media, paid advertising, and brand storytelling work together.
Director
Prop Publicity is supported by an extended leadership bench through its affiliation with The Maeson Group. Maeson’s partners and senior team act as strategic affiliates to PRop, providing executive-level advisory across capital readiness, investor alignment, strategic growth, and milestone communications. This structure allows PRop to align visibility, narrative, and market presence with real business and investment outcomes.
The Maeson Group